Koné Care

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KONE CARE

Beauty engineering can be sexy.

Rebranding as a strategy to grow,

from a small natural brand

to a more mature stage of business.

Koné Care is a young clean beauty brand with a strong sustainable commitment and a big engineering heart when an important commercial opportunity pops up. A national retail firm contacted the brand and a full rebranding of the design system seems the best opportunity to make this deal happening and to drive the brand to a more mature stage of its life.

Yamile and Juan Carlos Elias Aguirre are two brother in their thirties when they start a biotechnology laboratory specialized in cosmetics and organic skin care products inside Agrobioteg innovation Park, Irapuato, Guanajuato, Mexico.

Agrobioteg is an innovation Hub, "We are the link between the conception of knowledge of the scientific community, entrepreneurs and companies with the needs of the Industry to generate and incorporate innovation, research and technological development as accelerators of the knowledge economy."

http://agrobioteg.org/

The restyling started from the idea of representing the same simplicity behind the products formulation to create a collection of smart and simple tools for everyday skincare routine.

Formulation philosophy behind Koné Care product is about an unexpressed minimalism. Each product is design to have a short ingredient list (important considering the sensitive, allergic target of organic beauty product), to be easy to use, to combine, to mix in a smart and friendly beauty routine.

Before the restyling Koné Care design and communication was simple but overloaded of small claims and small botanical illustrations.

The strategy, in the redesign of the communication, is to clean the information, redefine hierarchy by selecting the main information about each product. Koné Care brand promise it to simplify the skincare routine, to make is smart, effective and friendly.